This is a Psychological true statement behind every successful business.
Emotions drive the consumer towards your product/service.
It includes personal feelings and experiences rather than information, brand attributes, features and facts.
People Buy a Feeling, not a thing.
Developing a product/service with this emotions creates a Win-Win situation for consumer & business.
So to know
Does your product/service bring such emotions“.
Does it aspire people.
Here I drop down the 7 Questions to be answered to validate your product/service Emotional Quotient.
Think about what you are trying to sell and ask yourself these questions:
1– What is the emotional context of my customer & my product/service?
2–What causes my customer anxious about the need?
3–How does my customer feel before they experience my product/service?
4–How do I want my customer to feel after they have used my product/service?
5–What does my customer care about for this product/service?
6–What is the change they are demanding for?
7–Will my product/service help my customer become more of who they want to be?
It’s time for you to test your product/service on this 7 Question Framework.
Now here the emotions will get combined behind the logic of your product/service being consumed.
Trust me, this is going to work for you as we human are intended to respond emotionally.
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#nothingelsematters #feelinggood #consumerpsychology #businesssuccess #emotionaldrive #brandbuilding #consumer #winwin